Brands looking for ways to capitalize on Instagram or other social media platforms can hesitate too much, according to Shiv Singh, global head of digital for PepsiCo Beverages.
"We often work with the assumption that people do not want to hear, or care, about brands, and that it's an intrusion in their lives and that they would be happier people without their brands," he told "#AFewGoodMinutes," the new series of video interviews with marketers, agencies and innovators by Joel Idelson, senior VP and creator of opportunities at Allen & Gerritsen.
"I couldn't disagree more," Mr. Singh added. "But it doesn't apply universally."
"#AFewGoodMinutes" recently spoke with Russell Simmons about his new digital marketing firm, Narrative.