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Marketing to a Demographic That Hates You

3 Minute Ad Age: August 7, 2008

By Published on .

NEW YORK (AdAge.com) -- Marketing products to a demographic that hates you is not a particularly effective business strategy. But that's what many U.S. marketers face in and around the Arab world. And the situation is only likely to get worse unless something dramatic happens to change it. In this second part of our report on the issue, Keith Reinhard, president of Business for Diplomatic Action, details the scope of the problem and what U.S. companies can do to help.
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