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Marketing the Big Apple: New York City & Co.

3 Minute Ad Age, Oct. 27, 2008

By Published on .

NEW YORK (AdAge.com) -- New York, the city that never sleeps, is also a tireless marketer of its own image. Two years ago, Mayor Michael Bloomberg combined Gotham's marketing, tourism and partnership efforts into a single new entity called New York City & Co. Staffed by former advertising agency professionals, it has since harnessed some of the Big Apple's greatest assets to tell the city's story to the country and the world.

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