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Martha's Circle Helps Redefine Concept of Online 'Magazine'

3 Minute Ad Age: August 1, 2008

By Published on .

"Martha's Circle" is a broad constellation of websites that now provide MSLO with greatly expanded ad space.
NEW YORK (AdAge.com) -- "Martha's Circle," the ad network that enables Martha Stewart Living Omnimedia to place clients' ads across a broad swath of websites beyond its own, is helping to redefine the concept of an online magazine. In this panel discussion, IAB CEO Randy Rothenberg expressed surprise at the sorts of tiny personal websites that actually make up much of Martha's Circle. MSLO's president for media, Wenda Harris Millard, responds.
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