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McDonald's Targets Seattle's Coffee Addicts With UnsnobbyCoffee.com

3 Minute Ad Age: Aug. 28, 2008

By Published on .

NEW YORK (AdAge.com) -- While Starbucks has cut jobs and stores this year, McDonald's has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its website unsnobbycoffee.com. There, users can stage interventions for friends who are "addicted to snobby iced espresso." As Ad Age food reporter Emily Bryson York explains, it might take more than savings for McDonald's to convert Seattle's java elite.
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