×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Media Buyers Approach Broadcast TV Upfront With Caution

By Published on .

NEW YORK (AdAge.com) �- With fears of a recession looming, advertisers may be more tight-fisted than usual during next week's upfront marketplace. Each year, advertisers commit more than $9 billion to the new fall prime-time TV schedules. But a dearth of new shows following the 2007 writers strike, coupled with a tight economy, have led to a climate of caution and concern among media executives. In other news in this 3 Minute Ad Age report, Yahoo President Sue Decker outlines the company's long-term vision and Kraft Foods launches new products to appeal to the laziest of Americans.

Advertising Age Embedded Player
In this article:
Most Popular