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Media Buyers Approach Broadcast TV Upfront With Caution

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NEW YORK (AdAge.com) �- With fears of a recession looming, advertisers may be more tight-fisted than usual during next week's upfront marketplace. Each year, advertisers commit more than $9 billion to the new fall prime-time TV schedules. But a dearth of new shows following the 2007 writers strike, coupled with a tight economy, have led to a climate of caution and concern among media executives. In other news in this 3 Minute Ad Age report, Yahoo President Sue Decker outlines the company's long-term vision and Kraft Foods launches new products to appeal to the laziest of Americans.

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