The Media Frustrations of a Bottled-Water CEO

3 Minute Ad Age, Nov. 18, 2008

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NEW YORK (AdAge.com) -- Nestle Waters North America CEO Kim Jeffrey is not happy with the media coverage of the ongoing bottled-water debate. In a Chicago speech to the Plastics Business Summit "Sustain 08" conference he marveled at how "one day a product can be touted as a success in promoting healthy habits and the next taken to task for its environmental footprint." His company is the country's largest bottled water marketer; its brands control a 35% share of the market.

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