Meow Mix Branded-Entertainment Project Offers $1 Million Prize

3 Minute Ad AgeVideo Report: June 25, 2008

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NEW YORK ( -- Del Monte's Meow Mix is getting into the branded-entertainment business with a TV game show that offers the winner $1 million. The show, called "Meow Mix Think Like a Cat Game Show," pits teams of human contestants and their cats against each other. This week's contestant audition in New York -- the first in an eight-city tour -- had cat owners lining up around the block. In other news in this 3 Minute Ad Age, Bravo's "Shear Genius 2" hosts a salon chair design contest. And Ikea uses in-the-box techniques for out-of-the-box results.

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