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Mommy Bloggers Launch Content Integrity Organization

Former Ad Agency Exec Plays Major Role

By Published on .

NEW YORK (AdAge.com) -- Fed up with bad press and wary of the Federal Trade Commission's intentions, a new organization of mommy bloggers is on the offensive. Their new initiative offers something like the Good Housekeeping Seal of Approval for mommy bloggers who operate with journalist-like standards. During the first 24 hours after the web campaign was launched, more than 200 bloggers had signed on. One of those behind the effort is blogger Liz Gumbinner, who previously worked for 14 years as a creative director at the David & Goliath and Deutsch ad agencies.

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