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The Money Machine From Mars: Customized M&Ms

3 Minute Ad Age, Oct. 17, 2008

By Published on .

NEW YORK (AdAge.com) -- New technology has made it easier than ever for marketers to offer customized products that can be sold at premium prices. And one of the companies, Mars North America, hooked a website to its manufacturing matrix, enabling consumers to have their name and photo printed on M&Ms. In less than three years, that process has re-invented the iconic tiny candies. Customized M&Ms have not only increased profit margins and sales but brought in new sorts of co-promotional partners.

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