New MySpace Music Site Hopes to Challenge iTunes

3 Minute Ad Age: April 7, 2008

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NEW YORK (AdAge.com) -- MySpace, the social networking site that is home to 30 million unique weekly visitors and an estimated 5 million bands, has launched a music site to rival iTunes. The new MySpace Music portal is an ad-supported model built in partnership with Universal Music Group, Sony BMG and Warner Music Group. In other news in this 3 Minute Ad Age report, supplements are one of the few bright spots of the newspaper industry. Parade and American Profile are both launching new insert magazines for newspapers. And, Yahoo has joined with 635 newspapers to ready the launch of a new national online ad serving network later this year.

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