Nascar President Pleads With Fans to Support Sponsors
3 Minute Ad Age, Dec. 10, 2008
NEW YORK (AdAge.com) -- It was one of those classic small-pictures-tell-big-stories kind of moments. On stage to crow at the height of Nascar's "Champions' Week" marketing extravaganza in New York, President Mike Helton suddenly made a humble plea to the assembled fans to purchase more products of Nascar's sponsors. The organization, which has long been heavily supported by Detroit car companies, is losing sponsors at the same time its fan base shrinks and race track attendance declines.