NBA Broadens Minor League Marketing

3 Minute Ad Age: March 27, 2009

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NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor-league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to 16 teams and offers marketers advertising buys across a network of 16 second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed.

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