NEW YORK (AdAge.com) -- In a dramatic change from past years, NBC will
launch just four new programs this fall. That truncated programming
schedule reflects the general turmoil in the television business,
according to Ad Age television editor Brian Steinberg. NBC's prime time
ratings for the 18-to-49 year-old category are down 17.2%. In other news
in this 3 Minute Ad Age, a House subcommittee passed a bill that could
ultimately shut down most tobacco advertising. And, a new study faults
reality show product placements.