News Corp.'s Chernin: 'Stop Trying to Protect Your Existing Businesses'

3 Minute Ad Age: May 20, 2008

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NEW YORK (AdAge.com) -- If you think audience fragmentation is bad now, just wait until you see what happens in five years. That's the warning News Corp. president Peter Chernin offered at this week's Cable Show in New Orleans. He sees fragmentation as something that will grow exponentially without end. In other news in this 3 Minute Ad Age, Nutrasweet is pushing into the tabletop coffee sweetener business with packaging that clones the colors and look of its competitors.

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