Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

News Corp.'s Chernin: 'Stop Trying to Protect Your Existing Businesses'

3 Minute Ad Age: May 20, 2008

By Published on .

NEW YORK (AdAge.com) -- If you think audience fragmentation is bad now, just wait until you see what happens in five years. That's the warning News Corp. president Peter Chernin offered at this week's Cable Show in New Orleans. He sees fragmentation as something that will grow exponentially without end. In other news in this 3 Minute Ad Age, Nutrasweet is pushing into the tabletop coffee sweetener business with packaging that clones the colors and look of its competitors.

Advertising Age Embedded Player
Most Popular
In this article: