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NFL to Reevaluate Sponsorship Model as Recession Deepens

3 Minute Ad Age, Dec. 11, 2008

By Published on .

NEW YORK (AdAge.com) -- As it adjusts to the new realities of the recession, the National Football League is laying off 14% of its staff and planning to reevaluate its sponsorship model. Appearing at the Reuters Media Summit, NFL Exec VP Eric Grubman said the league is concerned that corporations that pull out of sponsorships during the current downturn might not return when it's over.

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