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Niche Retailers Work Their Brands In-Store

3 Minute Ad Age: August 27, 2008

By Published on .

NEW YORK (AdAge.com) -- Big retailers can learn a lot from niche operations when it comes to in-store branding. In this special report, Ad Age retail reporter Natalie Zmuda takes a tour of niche retailers in New York's SoHo shopping district with David Pollinchock of the Brand Experience Lab. From the expert staff at the Burton Board Store to the curated jeans at Diesel Denim Gallery, the pair discovers how retailers can make their stores their best advertisement.
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