Nickelodeon's 'Yo Gabba Gabba' Media Franchise Expands

3 Minute Ad Age: Feb. 18, 2009

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NEW YORK (AdAge.com) -- Despite the economic troubles that are hobbling other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's ComicCon. Chief Marketing Officer Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line.

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