Obama-Clinton Clash Hobbles Campaign Ad-Spend Predictions

3 Minute Ad Age: March 31, 2008

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NEW YORK (AdAge.com) -- Political spending was the big topic at the Television Bureau of Advertising's annual marketing conference last Thursday. Among those discussing how the protracted Obama-Clinton clash has scrambled campaign spending patterns was NBC Political News Director, Chuck Todd. In this interview with 3 Minute Ad Age, Mr. Todd also notes that John McCain's campaign funding problems are bigger than many fully understand. And, he says, cable networks have the upper hand in this political spending season -- as well as the best opportunity to profit from their new technology capabilities in the next.

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