Online Community Building at National Geographic

3 Minute Ad Age, Oct. 7, 2008

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NEW YORK ( -- As the first photographer to serve as the editor of National Geographic, Chris Johns in his three-and-a-half-year tenure has brought a new vision to the publication. And it works. In a seriously down market, his ad pages and single-copy sales are up significantly. Just named Ad Age's Editor of the Year, Mr. Johns sat down to discuss his strategy for running a successful monthly magazine in an era of instant news. He also detailed the publication's online community-building efforts for consumer photographers.

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