Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Online Community Building at National Geographic

3 Minute Ad Age, Oct. 7, 2008

By Published on .

NEW YORK (AdAge.com) -- As the first photographer to serve as the editor of National Geographic, Chris Johns in his three-and-a-half-year tenure has brought a new vision to the publication. And it works. In a seriously down market, his ad pages and single-copy sales are up significantly. Just named Ad Age's Editor of the Year, Mr. Johns sat down to discuss his strategy for running a successful monthly magazine in an era of instant news. He also detailed the publication's online community-building efforts for consumer photographers.

Advertising Age Embedded Player
Most Popular
In this article: