Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Outdoor Advertising That Looks Back at You

3 Minute Ad Age, Sept. 17, 2008

By Published on .

NEW YORK (AdAge.com) -- Among the most interesting new technologies that promise to dramatically alter the outdoor video-advertising business is real-time facial recognition systems. With a scanning device installed on every video screen, they send a constant stream of data back to a central computer. Each unit can "read" passing faces to determine which are actually looking at the ads on that specific screen. They can also estimate the age, sex and level of interest of onlookers. And the systems can provide second-by-second data reports, something like outdoor advertising's version of TV's commercial ratings.

Advertising Age Embedded Player
Most Popular
In this article: