Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Outdoor Advertising Readies Dramatic Audience-Metrics Change

3 Minute Ad Age, Sept. 3, 2008

By Published on .

NEW YORK (AdAge.com) -- The outdoor advertising industry begins the preliminary rollout of new audience-measurement protocols this month that could dramatically alter its business. In development for four years, the new "Eyes On" system uses complex computer modeling and eye-tracking technology to determine how many people actually look at billboards throughout 200 U.S. markets.
Advertising Age Embedded Player
Most Popular
In this article: