New Package Goods Purchases Drop in DVR Households

3 Minute Ad Age: March 27, 2008

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NEW YORK ( -- New data is in about DVR households. And it's not good. Ad zapping does appear to directly impact product sales. A three year research project by Information Resources, Inc., has found that purchases of new "pacesetter" food package goods brands were about 5% lower in homes that have DVRs. In other news in this 3 Minute Ad Age report, is using editorial intervention in an effort to shape user-generated content into more mainstream content. And, Honda is seeking a few good consumers willing to pay $600 a month to lease its new hydrogen fuel-cell vehicle.

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