Political Media Buyers Continue to Shun Web

3 Minute Ad Age: April 1, 2008

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NEW YORK (AdAge.com) -- Although the Internet does generate a daily hurricane of political campaign news, buzz and raucous debate, it still doesn't attract many political ad placements. This, even as television routinely rakes in hundreds of millions of dollars in political ad buys. And reports at last week's Television Bureau of Advertising Marketing Conference made clear that political media buyers will likely continue to bypass the web for the foreseeable future. The reason? They perceive it as a communications utility rather than a political advertising medium.

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