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Probing Religious Minds for Branding Secrets

Buyology's Brain Scanners Target Christianity

By Published on .

NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between 12 cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion.

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