Probing Religious Minds for Branding Secrets

Buyology's Brain Scanners Target Christianity

By Published on .

Most Popular
NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between 12 cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion.

Advertising Age Embedded Player
In this article: