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Public Body-Scanning Stunt Promotes Thermal Underwear

3 Minute Ad Age, Nov. 19, 2008

By Published on .

NEW YORK (AdAge.com) -- Who were those hotties dressed in silver lame jumpsuits and wielding hand-held body scanners in Times Square yesterday? They were part of a PR stunt that was as hopelessly tacky as it was successful. Crowds of people streamed in throughout day to watch each other have their bodies scanned and to get free thermal underwear. It was all part of a promotion for the Uniqlo clothing chain.

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