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Publishers Warned of Future Consumer Revolt Against Paper

3 Minute Ad Age, Oct. 14, 2008

By Published on .

NEW YORK (AdAge.com) -- On top of all its other current woes, the U.S. magazine business needs to be worried about a consumer backlash against paper-based publishing products. That was the message delivered to last week's American Magazine Conference by Canadian Forest Products Association President Avrim Lazar. He predicted that environmentally-minded Americans will increasingly focus on the connection between the paper-making industry and the problem of global climate change.

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