Pulling the Plug on Cable: A New Hard-Times Consumer Trend?
3 Minute Ad Age: June 27, 2008
NEW YORK (AdAge.com) -- Historically, it's been a general truth that even lower-end consumers doggedly hang on to their cable TV service in times of economic stress. Even severe economic stress. They routinely cut back on heat and food as they continue to pay for that nightly signal at the other end of their remote control. But new study findings suggest that may be changing in an era when so much video is becoming available online.