NEW YORK (AdAge.com) -- In our continuing look at how agencies are creating their social media capabilities and services, we talk with MediaCom
North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO
, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social media players. But MediaCom is taking a different route.