×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Putting the 'Social' in MediaCom

An Interview With CEO Doug Checkeris

By Published on .

NEW YORK (AdAge.com) -- In our continuing look at how agencies are creating their social media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social media players. But MediaCom is taking a different route.

Advertising Age Embedded Player
In this article:
Most Popular