Reaping the Benefit of a Bad Economy: RDA's Suzanne Grimes

3 Minute Ad Age, Oct. 8, 2008

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NEW YORK (AdAge.com) -- In an expansion of its business model, Reader's Digest Food & Entertaining Group -- already a giant in the field of food media -- has moved into the symposium business. In a post-event interview, Group President Suzanne Grimes said a recent "Setting the Table" gathering of food media and marketing executives in Manhattan was the start of an ongoing series of such conferences. She also detailed how her print and online publications, which reach 35 million cooking enthusiasts, are benefiting from the bad economy.

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