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Recession Accelerates Rising Tide of Brand Fakes

CMO Council Warns of Spread Far Beyond Luxury Goods

By Published on .

NEW YORK (AdAge.com) -- Along with all the other ways it's wounded marketers, the global recession is greatly exacerbating the problem of counterfeit products. Citing data from its latest study of the issue, the CMO Council warns that global rings of brand pirates have moved far beyond luxury goods into even the most mundane sort of branded items. Council VP-Operations Liz Miller estimates that U.S. marketers are losing from 5% to 8% of their profits to brand fakers.

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