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Report From First International Scent-Marketing Conference

3 Minute Ad Age: July 3, 2008

By Published on .

NEW YORK (AdAge.com) -- This week's first international conference on scent marketing drew attendees from 20 countries to the New York Marriott Marquis. And the Scent World Conference also showcased an amazing array of technologies for dispensing, embedding and transmitting smells in spaces as small as supermarket product packages and as large as entire sports stadiums. Author and keynote speaker C. Russell Brumfield declared that scent-delivery systems have become a medium in their own right.

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