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Ricoh Launches Times Square's First 'Green' Billboard

3 Minute Ad Age, Dec. 8, 2008

By Published on .

NEW YORK (AdAge.com) -- In a move that bolsters its "green" image and establishes a new trend in Times Square, Ricoh Americas Corp. is about to launch the first eco-friendly billboard there. Instead of being connected to the electric grid, the $3 million board is powered by wind turbines and solar panels connected to a bank of batteries. The company estimates that the operation of an electrified sign of the same size generates 18 tons of airborne carbon each year.

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