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Video: #AFewGoodMinutes

Russell Simmons on His New Digital Marketing Firm, YouTube Channel

Def Jam Founder Talks About 'White Space' in Hollywood, Opportunities in Marketing

Published on .

Russell Simmons, founder of hip-hop's Def Jam records and later the clothing label Phat Farm, said Wednesday that he was opening Narrative, a digital marketing, entertainment and technology company.

He talked with Joel Idelson of Allen & Gerritsen about the opening he sees, moving to Los Angeles and where Hollywood is failing.

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"A Few Good Minutes" is a new series of video interviews with marketers, agencies and innovators, conducted by Mr. Idelson, senior VP and creator of opportunities at Allen & Gerritsen.

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