×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Schwab CMO Raves About Rotoscope Ads

3 Minute Ad Age, Nov. 11, 2008

By Published on .

NEW YORK (AdAge.com) -- Charles Schwab CMO Becky Saeger said the company's long series of rotoscoped ads have drawn some of the strongest reactions she has ever seen. Speaking at the recent Association of National Advertisers conference, she recounted how many viewers would later repeat the scripts verbatim to her. Rotoscoping is the technique that turns live video images into comic-book-like animations. Prior to the current economic crisis, the campaign, by Euro RSCG, drew wide attention as a visual standout.

Advertising Age Embedded Player
In this article:
Most Popular