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Selling Ad Space Into Store Windows: The New Billboard Business

3 Minute Ad Age: June 30, 2008

By Published on .

NEW YORK (AdAge.com) -- As marketers and media buyers scramble for more street-level advertising space in big cities, store windows are emerging as a new kind of billboard business. Store operators and building owners are going for the idea because it turns underused window space into cash. A growing number of marketers like it because new technology can make window advertisements three dimensional and interactive -- and more likely to directly engage pedestrians.

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