'Sex and the City' Creator Pooh-Poohs Internet as First-Run Platform

3 Minute Ad Age: July 24, 2008

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NEW YORK (AdAge.com) -- As Hollywood continues to buzz over the Google deal that makes top TV writer Seth MacFarlane an internet producer, Ad Age Digital Editor Abbey Klaassen caught up with "Sex and the City" creator Darren Star for his take on the debate. He doesn't see first-run TV programs migrating to the web in a similar fashion and doubts there is enough advertising money online to support the launch of high-quality, hour-long TV dramas there. He also discusses his surprising attitudes about product placement.

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