NEW YORK (AdAge.com) -- More adult women than ever are playing digital
games and that underscores the potential of advergaming to reach this
coveted female demographic. That was one of the topics addressed by
Limor Schafman at this week's breakfast panel of the New York Media
Information Exchange Group. President of Keystone TechGroup, Ms.
Schafman also touched on the issue of sex and female game players. In
other news in this 3 Minute Ad Age report, a review finds ABC's new
"Squeegees" webisode project to be weak and rambling fare at best. And,
BMW's Mini Cooper is launching a new sub brand of tiny car.