Sex and the Handbag Marketing Business

3 Minute Ad Age: May 19, 2008

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NEW YORK (AdAge.com) -- "Sex and the City" roars back to life in movie theaters later this month and one of its big product-placement winners is the online handbag rental company Bag Borrow or Steal. By accident, the small fashion-accessories firm has lucked into one of the year's hottest promotional bonanzas. In other news in this 3 Minute Ad Age, Heineken takes over Manhattan's Amsterdam Avenue as part of a new ad campaign for Amstel. And what was really different about this year's broadcast upfront presentations.

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