Showtime's House of Branded Entertainment

3 Minute Ad Age: Sept. 15, 2008

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NEW YORK (AdAge.com) -- In an unusual cross-promotion that has created a house of branded entertainment, Showtime and Metropolitan Home magazine teamed up for a designer showcase makeover in a New York brownstone. Each room of the project takes its inspiration from one of six Showtime shows. The show home will be open to the public and the project was filmed to become its own TV program. At the same time, it will also be featured on both media companies' websites.

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