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Speedo CMO's Rousing Endorsement of Michael Phelps

3 Minute Ad Age: Feb. 13, 2009

By Published on .

NEW YORK (AdAge.com) -- Speedo Chief Marketing Officer Craig Brommers personally gave a rousing endorsement of Michael Phelps at Ad Age's Marketing 50 awards ceremony this week. Speedo was honored at the event for the wild sales success of its LZR Racer suit, which Mr. Phelps endorsed and wore in the Olympics as he swam to eight gold medals. Speedo has since sold more than 15,000 of those garments at $550 apiece.

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