New Starbucks Sales Gimmick: Savvy Tactic or Running Scared?

3 Minute Ad Age: April 22, 2008

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NEW YORK (AdAge.com) -- Starbucks new sales gimmick of offering supermarket-like coupons for free coffee has many in the marketing industry wondering if the chain is now running on desperation rather than caffeine. In other news in this 3 Minute Ad Age report, a review of ad agency diversity hiring practices one year after the New York City Commission on Human Rights investigation finds a number of problems. And, P&G is installing interactive kiosks for Olay in Wal-Mart stores in the latest effort to bring online navigation to in-store shopping.

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