The Surprising Success of Canadian Club's 'Damn Right' Ads

3 Minute Ad Age: April 2, 2008

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NEW YORK ( -- Five months ago there were a good many skeptics when Canadian Club launched its new "Damn right your dad drank it" ad campaign. For instance, the pitch broke the rule that you never tell young male consumers to go out and buy their fathers' brand of liquor. But the retro-themed campaign has accomplished the improbable: boosted Canadian Club sales significantly. In other news in this 3 Minute Ad Age, Yahoo has taken up the mantle of publisher and launched a magazine-like site. And, Time Inc. latest internal presentation has ratteld its staffers.

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