NEW YORK (AdAge.com) -- Five months ago there were a good many skeptics
when Canadian Club launched its new "Damn right your dad drank it" ad
campaign. For instance, the pitch broke the rule that you never tell
young male consumers to go out and buy their fathers' brand of liquor.
But the retro-themed campaign has accomplished the improbable: boosted
Canadian Club sales significantly. In other news in this 3 Minute Ad
Age, Yahoo has taken up the mantle of publisher and launched a
magazine-like site. And, Time Inc. latest internal presentation has
ratteld its staffers.