AT&T Eyes Video Chip Technology for Print Ads

3 Minute Ad Age, Dec. 3, 2008

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NEW YORK (AdAge.com) -- As part of a multipronged effort to develop novel new marketing tools, AT&T is exploring the use of audio and video chips in its print media advertisements. That's according to AT&T VP for Media Services Chris Schembri. Speaking at the recent Ad Age Media Mavens Awards luncheon, he pointed out that the use of computer chips in paper-based media has long been done successfully by Hallmark in its greeting cards. He said there is a "tremendous amount of potential" for video chips in AT&T's newspaper and magazine ads.

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