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Taser Weapons Marketing Takes Aim at Consumers

3 Minute Ad Age: Jan. 23, 2009

By Published on .

NEW YORK (AdAge.com) -- Taser International, which has long armed law enforcement agencies and military organizations with stun guns, is rapidly expanding its marketing to consumers. At this year's Consumer Electronics Show, the Arizona-based weapons maker unveiled a line of color-coordinated stun-gun products for fashion-minded female shoppers. Exec VP of Strategic Communications Nick Pappas noted that crime rises during times of economic crisis and that Taser saw great opportunity in the consumer market.

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