Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TBWA/Chiat/Day's 'G' Man Explains It All

3 Minute Ad Age: Jan. 30, 2009

By Published on .

NEW YORK (AdAge.com) -- As viral sensations go, it doesn't get much better than "What's G." The cryptic commercial was crammed with celebrities, yet never mentioned that Gatorade was the product. And that sparked a national frenzy of blog chatter and punditry. Earlier this week, Jimmy Smith, the creative director of the TBWA/Chiat/Day group that created the campaign, faced reporters to explain just what "G" was.

Advertising Age Embedded Player
Most Popular
In this article: