Times Square 'Jumbli' Sign Offers 24/7 Interactivity

3 Minute Ad Age: Feb. 2, 2009

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NEW YORK (AdAge.com) -- A number of companies have fielded digital signs capable of supporting occasional interactive ad campaigns. But Clear Channel Spectacolor has launched one of the first electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activated game, Jumbli.

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