Times Square Sign Spectacular Marks Reuters' Name Change

3 Minute Ad Age: April 21, 2008

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NEW YORK (AdAge.com) -- Even the day's sudden drop in stock values didn't appear to dampen the spirts of the new Thomson Reuters company as it celebrated of its name change last Thursday. In Times Square, the now-merged Thomson and Reuters publishing operations took over all the jumbo screens to beam their new orange logo graphics to the world. In other news in this 3 Minute Ad Age report, some Ad-Tech attendees were nearly gleeful about the prospects of an economic downturn. And, Captivate Networks explains the latest audience data for elevator media.

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