Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TiVo's Most Ad-Zapped Prime Time Show: Grey's Anatomy

3 Minute Ad Age: April 18, 2008

By Published on .

NEW YORK (AdAge.com) -- The most ad-zapped prime-time show on Tivo is ABC's "Grey's Anatomy," according to the DVR company's metrics chief, Todd Juenger. Speaking on an Ad-Tech panel in San Francisco, Mr. Juenger reported that 75% of TiVo viewers fast forward through "Grey's" commercials. In other news in this 3 Minute Ad Age report, Nokia's global director of brand strategy blames ad agencies for the slow growth of mobile phone advertising. and, NBC Universal launches a new digital video network focused on the automotive market.

Advertising Age Embedded Player
Most Popular
In this article: