TiVo's Ongoing Battle With Ad Agencies

But Ad-Zapping Pioneer Goes Directly to Brands

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NEW YORK (AdAge.com) -- Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home-entertainment utility with video content from more than a hundred sources and an ad-sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.

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